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Alliance is an independent retailer that prides itself in delivering value, range and quality to its customers.

We are passionate about food and aim to cater for the diverse needs of the islands providing great products at affordable prices.

The breadth of range in our stores is second to none, with all the major brands available as well as Tesco ranges.

Being locally owned and a small business also means that we understand our customers’ needs and can react quickly to support the changing pressures of island life.

We know this is only possible through our fantastic staff who are dedicated to providing great service at all times.

Our Story

Alliance has traded for many years in the Channel Islands and was the last true Cash & Carry to serve both Guernsey and Jersey.

As business in Guernsey began to change with less small retailers, and a declining tourism industry, the cash & carry began to evolve and became more reliant on retail customers.

In 2008 Alliance in Guernsey was relaunched and set its sights on becoming the leading retailer on three fronts “value, range and quality” trading through our 28, 000 sq. ft. out of town store in the Vale.

In 2013 a trading relationship was established with Tesco bringing greater choice to our customers, whilst maintaining quality and value.

Our second store was opened in St Helier, Jersey in November 2014 in the old Horseplay building, this 6, 000 sq. ft. store has been extremely well received and quickly established itself as the busiest store of its size in Jersey.

On the back of this success a new store will be opening in St Helier late summer at the opposite end of town.